Essay Samples About Procter & Gambles Greenfields Market

Essay Samples About Procter & Gamble's Greenfield's MarketEssay samples about Procter & Gamble's Greenfield's market, based on my two favorite authors, are well worth the time spent on them. While they may be a bit dry in some ways, I have found that they still provide enough of a flavor of this fascinating subject to keep the reader captivated throughout.In an article entitled 'On Growing Up With Procter & Gamble,' Carl Rushton wrote, 'Procter & Gamble were the first major cosmetics manufacturer to market a more environmentally conscious brand of skin-care products, in order to create a more product-centered and profit-oriented brand. That meant turning their plants away from what had become known as the 'greenwash' effect. Companies that have started 'greenwashing' with the help of big advertising budgets have seen impressive returns. It's just that an effective greenwashing campaign cannot be as effective in a high-volume manufacturing company like Procter & Ga mble, where things move at a frantic pace. In the words of one former senior exec: 'There are so many of them! It's like trying to sell at Starbucks.' 'Another essay samples about Procter & Gamble's Greenfield's market includes an essay entitled 'Why are Procter & Gamble Using a 'Greenwash' Campaign?' by Brian Demetria, a junior at Texas Tech University. In his essay, Demetria expresses a real interest in products such as anti-aging creams, water purifiers, and other innovations that show the company's willingness to engage its customers in its products, something that many companies have yet to do. In it, he shares his personal experiences with consumers and how he learned the value of communicating with them.In fact, he said he learned some important lessons about customer satisfaction from his experience. He says, 'The most important thing I've learned from my time atP&G is to communicate with customers as people. By doing so, I've come to the realization that just ab out everyone is a person - we're all striving to fulfill our own dreams and aspirations - and to use our gifts as a means to help make those dreams a reality.A few others in the essay samples about Procter & Gamble's Greenfield's market share these thoughts. One focuses on the fact that there are big differences between how different industries handle problem-solving situations. At P&G, people say they would gladly pay a price for a brand that performs better than its competition. If they could give a company a way to analyze its products to identify a specific problem and solve it, she asks, why wouldn't they?On another interesting essay samples about Procter & Gamble's Greenfield's market, Jayson Gerson of Florida Atlantic University shares a story of her grandmother who started using Procter & Gamble's products as a teenager. She wonders if Procter & Gamble are a brand that can really deliver on its promises, especially as their growth has outpaced other compe titors.To conclude, it seems as though essay samples about Procter & Gamble's Greenfield's market can include a broad range of viewpoints from people who have had the opportunity to learn first-hand about this famous company. Regardless of your point of view, it would be difficult to deny that this brand has been a significant player in the world of cosmetics and personal care for decades. Now, that they are in the hands of a younger generation, that position is being challenged, but not yet toppled.