Trek Bicycles Paper Essay Example | Topics and Well Written Essays - 1000 words

Trek Bicycles Paper - Essay Example We believe in a better world (TrekBikes, 2012). Trek Bicycles’ vision is to make the world a better place by using bicycles as a tool. Bicycles are the most efficient form of human transportation. Trek Bicycles’ vision is to contribute to making a world a better place as use of cycles will help to combat climate change, help people to be fitter, reduces traffic congestion, and has many more positive effects. SWOT analysis Swot analysis is an important tool that helps to carefully evaluate the opportunities and threats (external to the organization) of an organization along with its strengths and weaknesses (internal to the organization) (Griffin, 2011). Following is the Swot Analysis of Trek Bicycles Strengths Weakness Outside of China Trek Bicycles is the biggest bike company (Phillips, 2008). This is the company’s biggest strength. Trek’s main weakness is its poor understanding of customer demographics. It is unaware of who their core consumers are (John son, 2008). The company has established itself as one of the best bicycle manufacturers and suppliers with great innovative products, eco-friendly bicycle development, dynamic partnerships (Bikes Belong and Bikes Around the Community), efficient dealers and exceptional customer care (Johnson, 2008). Because of the great brand equity that the company has built, it has developed a very aggressive management style (Johnson, 2008). The brand image of the company is exceptional. Lance Armstrong has been instrumental in given the company a great brand image. By winning Tour De France 7 times he has contributed in demonstrating the quality of Trek Bicycles (Guffey & Loewy, 2010). The company also sponsors/funds other sportspersons and competitions. Human resources are also a major strength of the company. The employees of the company are driven and committed to working towards the company’s mission and vision. Trek Bicycles is mainly focused on the mountain bike segment. Unlike, its competitors it has not tried to dominate all segments of the bicycle market. This has helped trek Bicycles to specialise in a single key area. But Trek has diversified inside the segment to meet the requirements of different customers. It has also expanded into offering various biking accessories, clothes, training, road support, etc (Electric Bikee, 2011). Trek’s R&D has excellent capability. It manufacturers numerous products in broad product range that are affordable and it achieves this by effectively using its low cost manufacturers (Griffin, 2011). Trek’s green strategy is another important strength of the company that differentiates it from its competitors and gives a competitive edge. This green strategy not only

What can coins excavated at a roman villa tell us about the site and Essay

What can coins excavated at a roman villa tell us about the site and it's wider context - Essay Example It takes a lot of effort to divine some of these social dealings by the use of numismatics. Besides archaeologists and academicians, other groups of people are also very interested in studying these coin finds in ancient Roman sites such as social scientists, numismatists, and economists who try to impute social contexts using these Roman coins as guides for their study. However, it is often the case where there is no standard way of how to properly and scientifically catalogue these finds and moreover, and also no set standard for their coinage analysis. Be that as it may, it is still possible to know how the people in a Roman villa had lived and in relation to the surrounding communities through the study of these archaeological coins. It just takes some time and lengthy effort for archaeologists and others interested in these sites to come up with their findings and conclusions based on a careful consideration of all the artifacts in an excavation site but admittedly, there are no set standards for doing this but rather only some set patterns which may be useful to make any comparable analyses with other similar sites. This paper examines and discusses how the coin assemblage can give some useful and pertinent ideas of the wider social context in which these people lived in relation with their neighbors. A case in point of how Roman coins determined the wider context of social living in an area surrounding an ancient Roman villa is the fairly recent excavations at the San Felice Villa, which is located in the Basentello River Valley of Italy that separated the ancient vicus (Roman word for neighborhood) of Apulia from Lucania. This site is a rich archaeological dig in terms of the old architectural remains (buildings and houses), artefactual assemblage, and environmental evidence within the site itself. Preliminary evidence suggests it was a part of a larger estate; it was important in fostering local and regional connections for the villa’s