Segmentation and Possible Target Markets Case Study - 1

Segmentation and Possible Target Markets - Case Study Example This is because both of these drinks initially originated from the United States hence the people identify with the brand. Behavioral aspects of the people of the United States also determine the marketing segment. The people constantly enjoy a soft drink as compared to the other part of the world where beverages like tea possess more popularity. Hence, the United States is a market segment for coke and diet coke based on geographic, psychographic and behavioral patterns (D’Altorio, 2010). The product coke targets towards the whole population in the market. However, Coca-Cola Company takes exceptional effort to ensure that various age groups associated with this brand. As a result, teenagers become a market segment for the Coca-Cola Company. Teenagers are a notorious market segment that proves hard to impress various times. However, Coca-Cola takes up the challenge to identify their brand with the young generation since teenagers constantly consume soft drinks. Teenagers provi de a good market segment since they are an ideal target for both coke and diet coke. While Coke aims at the general teenage population, diet coke appeals easily to teenage girls who are health conscious and prefer to consume a low-calorie soft drink. Coca-cola targets the teenage population by placing their products in school vending machines. In addition, the social media plays a crucial role in ensuring the brand advertises itself to teenagers through popular sites such as facebook and twitter. One of the advertisements by coca cola targeting teenager is the global ad campaign that uses the love of music by teenagers to appeal to them (Chapman, 2011).Women in the United States are a market segment specifically due to their consumption of Diet Coke. Since the release of the product in 1982, diet coke receives appraisal and acceptance in the United States market as a feminine drink. This is because the drink attracted more female customers than it did male customers.  

JFK Assassination Essay Example for Free

JFK Assassination Essay Introduction November 22, 1963 is considered one of the darkest days in the history of the United States. Dealey Plaza in Dallas, Texas was the setting for one of the most horrific moments ever captured on video, in what has become one of the most controversial topics in US history. The assassination of President John F. Kennedy has raised many theories about what exactly happened that day in the fall of 1963. Many wonder if the lone gunmen theory published by The Warren Commission is the truth, or better yet was even possible? Other questions such as why was certain evidence overlooked and in the case of the President’s limousine and clothing, why were they washed and repaired before the proper investigation could be performed on them? Many books have been written on the subject of the JFK assassination, and I in fact would have to end up writing a book just to mention and discuss all of them. Simply to avoid that, I chose to discuss only a few topics and give my own two cents on what could have been done better to investigate the assassination of the 35th President of the United States. I first want to focus on the mishandling of critical evidence that many experts say would easily answer certain questions. For example the mishandling of evidence that might have proven that there was more than one shooter, and where exactly the shots came from. Second, I want to look at how that evidence would have helped in answering those questions and how they may have directed us towards a guilty suspect or suspects. I have heard investigators say that you only get one shot at a crime scene, and once it is gone, you never get a second chance to redo it over ever again. It’s important to keep that in mind as regards to the JFK assassination because the lack of proper investigating is what has lead to there being so many myths about the assassination becoming fact, and the truth slowly being drowned underneath. Obviously, I will not be able to solve this case today, but I’d like to think that if I was given a fair and honest chance to be there in Dealey Plaza on the 22nd of November 1963, I could have provided our country the closure that its been looking for, for over 40 years now. Mishandled Evidence Video footage, eyewitnesses, firearm, bullets and casings, police on the scene during the crime, and most important of all, they immediately had a suspect. So why couldn’t the Dallas police department solve the most infamous murder of the 20th century? Disregarding all of the conspiracy theories and focusing on the crime scene investigation aspect, it seems that this case was all but in the bag when it was dropped into the lap of the Dallas police department. Poor mishandling of evidence seems to be the main contributor as to why so much speculation arises when the JFK assassination topic comes up. A famous picture from that day is of a detective holding up what at first was thought to be a German-made 7.65-caliber Mauser, but was later identified to be an Italian Mannlicher-Carcano 6.5-caliber carbine (Lancer, 1996). The interesting detail in this picture is that the detective is holding the Italian Mannlicher-Carcano with his bare hands. In another photo from that day, a different detective is walking out of the Texas School Book Depository with the rifle in his hand, and again is carrying the rifle with his bare hands. Now obviously since the rifle did belong to Lee Harvey Oswald, the Dallas police department was more than likely able to lift a fingerprint off it. But simple procedures such as the proper handling of evidence is what can make or break an investigation, in this case the Dallas police department choose the latter of the two. In addition, another problem raised by poor mishandling of evidence was the Paraffin tests of Lee Harvey Oswald’s hands and cheek. In his book Reclaiming History, Vincent Bugliosi says that the â€Å"Dallas Police performed a paraffin test on Oswalds hands at the time of his interrogation to determine if he had recently fired a revolver and the results were positive, indicating the presence of nitrates from gunpowder residue on his hands (Bugliosi, 2007). But here’s where the plot thickens, according to an online article written by Pat Speer; earlier in the book Bugliosi said that the Paraffin Test was inconclusive on the grounds that â€Å"the mere handling of a weapon may leave nitrates of the skin, even without firing it† (Speer, 2007, para. 4). Even worse, later on in Pat Speer’s article titled â€Å"Bugliosi Fails the Paraffin Test,† Speers brings up the fact that even though the paraffin tests on Oswalds hands were positive, the tests on Oswalds cheek were negative. My point of all of this is simple; if Oswald did fire a rifle that afternoon, and he did so with the intentions of being deadly accurate, common sense and simple logic tells us that he would have had to put the rifle up to his check in order to fire it accurately at his target. Even with little knowledge of firearms or possessing any skills and or knowledge in using them, we can easily deduce that Oswald or any assassin for that matter would have had some form of gunshot residue on their cheek after accurately firing a rifle at President Kennedy. But the most frustrating and disheartening part of the investigation into the assassination of President Kennedy is the carelessness and maltreatment of the autopsy. After President Kennedy was illegally transported form Parkland hospital in Dallas to Bethesda Naval hospital in Washington, the mishandling evidence and the lack of operating according to procedures by untrained staff and personnel continued. An example of this is that none of the doctors who performed the autopsy were trained on how to trace a bullets trajectory through the human body (Ramsland, 2009). The pathologist, a Naval officer by the name of Commander James J. Humes was ordered not to do a full autopsy, instead he was instructed to find the bullet lodged in President Kennedy’s body (Ramsland, 2009). More mistakes that are outlandish were made as the Commander burned his autopsy notes because they were covered with blood. And after only two hours, which is said to be an incredibly short amount of time for an autopsy, Commander Humes prepared President Kennedy’s body for embalming. Bad photos by an inexperience photographer, and poor X-rays didn’t improve the situation either, examples of this are the photos of the head wound that Kennedy suffered. The pathologist did not shave the hair around the wound; consequently, the photograph of the area had poor visibility and almost no detail. Small and simple mistakes are contagious, and after time can add up into making a big difference. This was proven to be the case on that fateful day in Dallas. Redoing the Crime Scene I have pointed out many of the mistakes that were made during the investigation into the assassination of John F. Kennedy. Some of those mistakes may have been done intentionally; others may have been made on accident, that is a topic of discussion for another paper. The questions now are, could those mistakes have lead to clearing up some of the mysteries surrounding the JFK assassination, and how could they have been corrected. In addition, can modern day technology rise above those mistakes and produce a clear and definitive answer into the JFK assassination. I think we can agree that the mishandling of the rifle and the inconclusiveness of the Paraffin tests are easy mistakes to correct, that’s pretty much CSI 101 stuff. However, the investigation gets tricky as regards to the autopsy and the procedures that needed to followed there. First, trained and experienced pathologists needed to be performing the procedure, and need to perform the full autopsy, y-incision and all. Proper notes and sketches of the procedure need to made and kept on record, as well as the determination of whether a wound is an entrance or exit wound. I bring this point up because Commander Humes was unable to determine which wounds were the exit and which were the entrance wounds (Ramsland, 2009). Appropriate photos of the autopsy need to be taken, and the basic process for taking the photos needs to followed so investigators can work with them later on. An example of this would be the photos of the fatal head shot wound and trying to make any determination from the photos. As I stated earlier, it is near impossible to draw any conclusions because the hair around the wound wasn’t shaven as it was supposed to have been in order to enhance the detail and clarity of the wound. Unfortunately, we cannot go back and rework the crime scene or re-gather evidence in its original form. However, modern science and technology allows us the opportunity to take what evidence we do have and analyze it in ways that weren’t possible back in 1963. Let us take bullet trajectory for example; today, bullet trajectories are often determined and calculated using a computerized simulation to help in reconstruction. This method raises much debate, but at the same time, it has been useful in complicated cases. Whether it would be helpful in this particular case can be debated all day long, but the fact remains that if the initial evidence from 1963 that we have is accurate, than this method of mapping the bullets trajectory is more than likely to deliver us the answers we are looking for. Finally, could new technology help us determine where the bullets came from? Was it the sixth floor of the Texas School Book Depository, or could the shots have come from the infamous lone gunmen on the grassy knoll? Using new technology, we have the potential of figuring this out by analyzing the bloodstain pattern in the limousine before it was cleaned and repaired. A team of experts brought together by the Discovery Channel has reproduced the JFK assassination. â€Å"Using modern blood spatter analysis, new artificial human body surrogates, and 3-D computer simulations, the team determined that the sixth floor of the Texas School Book Depository was the most likely origin for the shot that killed the 35th president of the United States† (Bland, 2008, para. 1). Experts simulated the assassination by recreating the scene as close as humanly possible to what happened that day in Dealey Plaza. After the simulation was complete, it was determined that â€Å"most of the simulated body material had spattered forward into the car, consistent with a shot that entered the back of the head and exited toward the front† (Bland, 2008, para. 10). This helps strengthen the theory that Lee Harvey Oswald was the only assassin that day in Dealey Plaza, and that he alone assassinated John F. Kennedy. This type of computer investigation has only been available for close to five years now, it is probable however, that criminologists will keep on making use of 3-dimensional crime scene reconstruction to help recreate events and gather evidence that a 2-dimensional picture alone cannot divulge. Unfortunately for us though, with so many mysteries surrounding the JFK assassination, even when evidence such as this seems to be as hard as concrete, many still f ind it hard to believe. Conclusion It sometimes seems that we will never know what really happened that day in Dallas; too many clouds have surrounded the assassination and made it incredibly difficult to understand the facts about what truly happened that day. Nevertheless, if we ignore the conspiracy theories and simply look at the facts of the case we can conclude that it was mishandled from start to finish. I am no crime scene investigator, but I feel safe in saying that the men who investigated the assassination of John F. Kennedy did a lousy job, and the only good that could ever come from studying their mistakes is using them as example of what not to do. Mishandling of evidence, botched autopsy, and failure to follow in the most basic criminal investigation practices and procedures is what has lead to what should have been an open and shut case, turning into a long drawn out nightmare. We can easily look back and say the investigation should have been done this way, and the autopsy do that way, and that many of the errors that were made were elementary and the motives behind them questionable. However, we cannot go back, and instead of looking to the past for answers, we must look to the future for them. Technology has shed some new light on the investigation of the assassination of John F. Kennedy, and has pointed us in the direction to what more than likely happened that day. As stated earlier, the mystery surrounding the assassination of JFK is unprecedented, and no other case not even the assassination of Julius Caesar has so much secrecy, obscurity, and ambiguity been present. Will we ever know who murdered our former president and how? With the mishandling of the evidence collected back in 1963, it just may turn out that we may truly never know. References Bugliosi, V. (2007). Reclaiming History: Norton, W. W. Company, Inc. Bland, E. (2008, November). Tech puts JFK conspiracy theories to rest. Retrieved October 12, 2009, from http://www.msnbc.msn.com/id/27705829 Ramsland, K. (2009). The Magic Bullet. Retrieved October 1, 2009, from http://www.trutv.com/library/crime/criminal_mind/forensics/ballistics/4.html?print=yes Speer, Pat. (2007, July). Bugliosi Fails the Paraffin Test. Retrieved October 2, 2009, from http://www.whokilledjfk.net/paraffin_test.htm (1996). Ballistic Evidence. Retrieved October 4, 2009, from http://www.jfklancer.com/photos/Rifle_Bullets/index.html

The Internet Essay example -- essays research papers

The Internet Imagine a place where people interact in business situations, shop, play video games, do research, or study and get tutoring. Now imagine that there are no office buildings, no shopping centers, no arcades, no libraries, and no schools. These places all exist in a location called the Internet - "an anarchic eyetem (to use an oxymoron) of public and private computer networks that span the globe." (Clark 3). This technological advance not only benefits people of the present, but also brings forth future innovations. People use the Internet for many purposes, yet there are three popular reasons. First, there is the sending and receiving of messages through the electronic mail. Second, there are discussion groups with a wide range of topics in which people can join. Finally, people are free to browse into vast collection of resources (or databases) of the World Wide Web. Electronic mail (e-mail) brings a unique perception into the way of communication. Although, it did not replace the traditional means of communication such as letters and telephone calls, it has created a new method of transmitting information in a more efficient way. E-mail saves time between the interval of sending and receiving a message. Sending an e-mail message halfway around the world can arrive at its destination within a minute or two. In comparison, a letter can take from a few days to a couple of weeks, according to ...

Stigma: Notes on the Management of Spoiled Identity, by Erving Goffman

The book I chose to do my paper on is â€Å"Stigma Notes on the Management of Spoiled Identity† by Erving Goffman. Goffman was stood out from other sociologists because he did not follow the normal rules that the others lived by. This rebellion often was thought to be caused by his lack of professional manners, and made it difficult for some to be in his company. However, Goffman was not like other sociologists due to his love was data not simply sociology. He primarily exhibited his work via essays and believed in not expecting too much because he realized that only so much could be achieved with the current level of knowledge in micro social science. The idea of not expecting too much led to Goffman adopting a naturalistic view of social science in an attempt to understand the micro social world. His first naturalism belief was that you must go out and observe. Secondly, he believed that we are each a natural control group, and that we can get gauge theories based on the compatibility that they have with our own lives. Thirdly, Goffman felt that it was necessary to â€Å"get a good initial database†, and that it was ok to look beyond the typical sources. His sources consisted of whatever he deemed worthy, which goes in hand with his fourth belief of being open to various data sources. Goffman’s fifth and final naturalism belief was that multiple data sources should be used. Naturalism made Goffman stick out from other theorists, but that was just one of many things that made him unusual. His preference of neither process nor structure made him even more unusual when compared with other social scientists. His unwillingness to prefer one over the other was born from doing so would be denying human beings and human social organizations ... ...dling us â€Å"normal† people and looking beyond our unkindness or rudeness (Goffman, 1963, p. 116). Contrary to what most probably think there is not always much difference between normal and stigmatized people. After all we are all susceptible to a sudden physical stigma or the removal of a physical stigma (Goffman, 1963, p. 132). Some people are also able to deviate from the social norms without being classified as stigmatized (Marley, 2008). Works Cited Goffman, E. (1963). Stigma Notes on the Management of Spoiled Identity. New York: Simon & Schuster Inc. Marley, J. (2008, November 6). Book Review: Stigma: Notes on the Management of Spoiled Identity. Retrieved March 9, 2011, from The Amazing World of Psychiatry: A Psychiatry Blog: http://theamazingworldofpsychiatry.wordpress.com/2008/11/06/book-review-stigma-notes-on-the-management-of-spoiled-identity/ Stigma: Notes on the Management of Spoiled Identity, by Erving Goffman The book I chose to do my paper on is â€Å"Stigma Notes on the Management of Spoiled Identity† by Erving Goffman. Goffman was stood out from other sociologists because he did not follow the normal rules that the others lived by. This rebellion often was thought to be caused by his lack of professional manners, and made it difficult for some to be in his company. However, Goffman was not like other sociologists due to his love was data not simply sociology. He primarily exhibited his work via essays and believed in not expecting too much because he realized that only so much could be achieved with the current level of knowledge in micro social science. The idea of not expecting too much led to Goffman adopting a naturalistic view of social science in an attempt to understand the micro social world. His first naturalism belief was that you must go out and observe. Secondly, he believed that we are each a natural control group, and that we can get gauge theories based on the compatibility that they have with our own lives. Thirdly, Goffman felt that it was necessary to â€Å"get a good initial database†, and that it was ok to look beyond the typical sources. His sources consisted of whatever he deemed worthy, which goes in hand with his fourth belief of being open to various data sources. Goffman’s fifth and final naturalism belief was that multiple data sources should be used. Naturalism made Goffman stick out from other theorists, but that was just one of many things that made him unusual. His preference of neither process nor structure made him even more unusual when compared with other social scientists. His unwillingness to prefer one over the other was born from doing so would be denying human beings and human social organizations ... ...dling us â€Å"normal† people and looking beyond our unkindness or rudeness (Goffman, 1963, p. 116). Contrary to what most probably think there is not always much difference between normal and stigmatized people. After all we are all susceptible to a sudden physical stigma or the removal of a physical stigma (Goffman, 1963, p. 132). Some people are also able to deviate from the social norms without being classified as stigmatized (Marley, 2008). Works Cited Goffman, E. (1963). Stigma Notes on the Management of Spoiled Identity. New York: Simon & Schuster Inc. Marley, J. (2008, November 6). Book Review: Stigma: Notes on the Management of Spoiled Identity. Retrieved March 9, 2011, from The Amazing World of Psychiatry: A Psychiatry Blog: http://theamazingworldofpsychiatry.wordpress.com/2008/11/06/book-review-stigma-notes-on-the-management-of-spoiled-identity/

Food and Beverage Essay

What does the term ‘right of admission’ mean ? (6) It means that a Proprietor allows the customers of his hotel and he reserves the right admission with him . Entry of customers subject to rights of hotel owners. It also means that the store owner or management are allowed to deny entry to potential customers without giving just cause . The decision as to who is allowed in or out is usually up to the store owners discretion , which can be in good judgement or not . The right of admission notice also allows the shop security to search your bag or your person at their own discretion. For proper justifications , the owner may restrict the Right of Admission to certain categories of people or customers in the following events : (i) If the customer is a nuisance under the influence of alcohol , drug or lunatic . (ii) If the customer is naked (though simple dress code is allowed) (iii) If the customer is below 18 years of age , that too in a restaurant /hotel who has been given a permit for serving alcohol or drugs. (iv) If the customer is fighting or disturbing or causing annoyance to other customers. Etc -If the owner does not use his above ‘Right of Admission’, then another customer can sue the Hotel/Restaurant for deliberate negligence with criminal abetment and for ‘defiency in service’ besides for ‘damages’ to untold extents. QUESTION 2 Give five characteristics of a good beverage manager and explain in your own words why these characteristics are important. (15) (i) People-oriented A beverage manager must be comfortable leading their employees and working with public . In fast food restaurants , some managers also work as cashiers. In fine dining establishments the manager is expected to walk the floor and talk to the patrons . At the same time they have to ensure their employees are working efficiently . If a customer has a complaint , its usually up to the manager to smooth things over and make sure the customer wants to return in the future . (ii) Honesty In some cases beverage managers work for the owner of the establishment , who has entrusted his/her managers with the restaurants profits and supplies . Stealing from the establishment or other dishonesty is a fast way to lose the owners trust and make it difficult to find a similar position in the future . (iii) Organized Advance preparation is a key success factor in restaurant operations. Beverage managers must be strong administrators . Your employees will rely on you to decide what days and times they are working and what their responsibilities are so scheduling staff hours is a key task , as well as handling payroll. Your employees will expect to be paid regularly and at the same time each week or every two weeks , whatever the schedule is . (iv) Willing to learn and lead It will be the beverages managers responsibility to make sure the restaurant does not face liability issues, so he will need to stay up to date on safety certifications and management techniques. Employee retention can be a major success factor in the quality of services and reduce new employee expenses , such as training time , new uniforms and the time it takes to learn the job . (v) Flexiibility with hours His hours will depend on the venue for which he works. If he works in a restaurant or a bar , he might at times need to work late at night . He must be prepared for all situations if his goal is to work in management . QUESTION 3 What is the difference between on-consumption and off-consumption of liquor ? (6) (i) On – consumption On consumption liquor is liquor which can be sold and consumed on licensed premises. E. g hotels , clubs , and restaurants (ii) Off- consumption Off consumption liquor is liquor sold that is going to be consumed off the premises. Examples of these premises include shops , liquor producers and liquor stores. QUESTION 4 Why should the requirements of a bar control system be identified independently of the requirements of an accounting system ? (8) The requirements of a bar control system must be identified independently of the requirements of an accounting system because the bar control system is actually controlled by the accounting system . And the bar control system focuses on the stock available for the customers . A bar control system controls issues from the store or cellar . The accounting system ensures the compliance system with accounting policies and procedures . QUESTION 5 Explain the possible causes of discrepancies between sales at selling price on the bar liquor stock sheet and actual sales recorded. (10) Discrepancies in stock management refers to the difference between actual quantities of stock of material available in a bar and the available quantities as per stock records . Major causes of stock discrepancies are: Any discrepancies between sales at selling price on the bar liquor stock sheet may indicate theft by employees or customers . Not taking stock takes occasionally and spontaneously. Actual liquor stock issued from the store being different from the quantity recorded . Actual quantity of liquor received from the store being different from the quantity recorded. Liquor stored at the wrong place and therefore not considered during physical stock verification . Losses during storage for reasons such as evaporation and losses handling . Errors in ascertaining quantities physically available . Receipt or issues entries made in records under wrong item . There could be spillages . An employee could be over or under totting . QUESTION 6 If sales at cost price are R1650 and sales at selling price are R6600: (a) What is the percentage of cost of sales (show the formula you use ) ? (4) Cost/sales*100=cost of sales R1650/R6000*100 1 /4 25. = 25% cost of sales (b) What is the gross profit percentage ? (2) 100%-% of cost of sales 100%-25% = 75% QUESTION 7 What is the difference between a cocktail and a shooter ? (5) (i) Cocktail : An alcoholic drink consisting of a spirit or several spirits mixed with other ingredients , such as fruit juices , lemonade , or cream (ii) A shooter: a shooter is usually a mixed drink that amounts about 2 to 3 tots in a shot glass. They are generally drunk quickly , rather than being sipped . QUESTION 8 Why do cocktails have the potential to improve the gross profits of the bar ? (4) Cocktails have a potential to improve the gross profits in a bar because they are pricey than any other liquor . Its easy to generate sales from the customer that you already have . This is were a good cocktail list can be a greatest asset . If someone comes in and orders a Campari and soda , and you can up-sell them to an Americano , everybody wins . Its also easy to create new and unique cocktails with a little something extra to entice the customers, which can easily sell. With cocktails its easy to cut costs to increase profit without increasing sales volume. iQUESTION 9. Why would you want to garnish a cocktail ? (3) Garnishing a cocktail will add character or style to a cocktail as garnishes are decorative ournaments . You can garnish with eg carrot sticks , cherries , cinnamon , cocktail olives , pepper , salt etc QUESTION 10 Explain the difference between the shake method and the stir method of making cocktails . (8) (i) Shake method Is the method by which you use a cocktail shaker to mix ingredients together and chill them simultaneously. The object is to almost freeze the drink whilst breaking down and combining the ingredients. Normally this is done with ice cubes three quarters of the way full . When you have poured in the ingredients , hold the shaker in both hands with one hand on top and one supporting the base and give a short, sharp, snappy shake (ii) Stir method Is a more gentle technique for mixing cocktails and is used to delicately combine the drinks with a perfect amount of dilution . You stir cocktails that use only distilled spirits or very light mixers . Stirring takes longer than shaking to chill a drink. You can stir cocktails effectively with a metal or glass rod in a mixing glass. If ice is to be used , use ice cubes to prevent dilution , and strain the contents into a glass when the surface of the mixing glass begins to collect condensation . QUESTION 11 What does the term ‘bruising’ mean with regards to making cocktails ? (2) Its what happens when you shake a drink for too long. If you put your liquor in a shaker and then shake for a second the drink comes out cold . If you shake it for too long then the drink becomes bruised meaning there are pieces in the actual drink . QUESTION 12 Give the recipes for popular cocktails based on each of the following (nine recipes) . Rum , Brandy, Gin (15) (a) Rum (i) Daiquiri- 11/2 tots light rum (ii) Mojito-2tsp sugar 3/4ml lime juice 6-8mint leaves ? ml sugar syrup club soda 1 lime,halved 2 tots light rum Mint sprig for garnish (ii) Hurrcane-2 tots light rum 2tots dark rum 2oz passion fruit juice 1oz orange juice Juice of half a lime 1tbsp simple syrup 1tbsp grenadine Orange slice and cherry for garnish (b) Brandy (i) Apple Fizz-ice cubes (ii) sidecar – ice cubes 2parts apple brandy 3tots brandy 5parts carbonated apple juice 3parts triple sec 50ml lemon juice 1part lemon or lime juice Lemon slice to garnish. (ii) Metropolitan cocktail- ice cubes 3tots brandy 2parts sweet vermouth Sugar syrup to taste 2 dashes Angostura bitters (c) Gin (i) Bring it home – 2 tots Organic Nation Gin (iii) Delilah-11/2 tots Gin 11/2 tots Elder Flower Liquer ? tots Cointreau 11/2 measuresAlmond Syrup ? lemon juice 11/2 measures Lemon Juice Garnish: Cherry and lemon wedge (ii) Cherry bitch- 6 tots Bulldog Gin 1bag black currant tea 3-5 fresh cherries ? measures lime juice ? measures apple juice 1 measure syrup Garnish – orange peel twist QUESTION 13 As the bar man manager you are training a new bar man. Explain to him (or her ) in your own words how to serve a whiskey and soda . (5) Whisky should be served always with some ice tray and soda. These are the two perquisite of serving whisky. Being high in alcohol content , whisky blending requires spring water , and some tangy tinge. Different people like their whisky served in their own ways . So it would be a good idea if you place whisky with ice and soda in separate beakers . QUESTION 14 What glass would you use for serving Cognac or South African Liquer Brandy ? (1) Balloon Brandy Snifter Glass QUESTION 15 What is a Sambuco , why is it popular and how is it often served ? (3) Sambuco is an Italian liquor flavoured with maniseed that is often found in clear or white form . The most common way of serving sambuca is neat , on the rocks , with fresh water added or in coffee in place of sugar . Sambuca con mosca (neat with coffee beans floated atop) is a common Italian way . QUESTION 16 What is meant by the term ‘binder’ with reference to a cigar ? (3) The binder is what keeps (or binds) the filler leaves together . It is also a tobacco leaf , usually having little or no flavour , which is used to bind and contain the filler tobacco inside of a cigar.

WPU essays

WPU essays A University should be a place of delight, of liberty, and of learning How could the Seton Hall University help me achieve intellectual independence and assist me in pursuing a life of ideas? Seton Hall University would allow me to fulfill my perfectionist ideals; I would be able to compete with the best and the brightest. Moreover, the non-academic life within a dynamic campus, and a strong sense of community would enhance the challenging courses that the university has to offer. It is not simple to find a distinctive institution with incredible resources as well as personal attention. With a small faculty-to-student ratio in all classes, I could truly have significant interaction with the professors while simultaneously retaining the knowledge Id be acquiring. The hands-on experience with up-to-date equipment would be like a dream come true as Id encompass myself with ubiquitous, influential technology which is taken for granted by the common person. Taking advantage of the broad spectrum of undergraduate programs, I would improve my ability to think quantitatively, solve complicated problems, and apply my knowledge to the real world. Therefore, I have always been interested in the field of buisness, for it embodies my favorite subjects. As my calculus teacher frantically writes the equations of integrals on the board, I jot down the notes with a clear understanding of what the signs stand for and the logic behind them. Business is a major that is expected to continue experiencing growth, especially strong in areas emphasizing technology. Our society is becoming more technologically driven day by day, and is always on the look-out for expansion and increasing efficiency. By choosing Buisness as a profession, I am able to contribute to the well-being of the society as well as rigorously challenging my intellectual abilities. Although both frustration and jubilation will ensue as I endeavor to find creative solutions to d...

SAT Test Dates 2016 - 2017

SAT Test Dates 2016 - 2017 SAT / ACT Prep Online Guides and Tips If you're looking for SAT test dates for 2016-17, look no further! The 2016-17 SAT testing year marks the first full year of theredesigned SAT, which shifted the scoring scale from2400 to 1600 and introduced a combined Evidence-Based Reading and Writing score. Continue reading to get info onallofficial 2016-17 SAT test dates, registration deadlines, and score release dates. We also offer tons oftips on how to find the best SAT test date for you! SAT Test Dates 2016-2017 The SAT testing year follows the school year, running from the end of summer (August) to the beginning of summer (June). The exam isadministered seven times a year (six internationally) on Saturdays; however,those withreligious or other exemptions may requestalternate test dates.All SAT test dates, registration deadlines, and score release dates for 2016-17 have been officially confirmed by the College Board. SAT Test Dates 2016-17 (U.S.) Test Date Normal Deadline Late Registration* Online Score Release October 1, 2016 September 1, 2016 Sept 20, 2016 October 27, 2016 November 5, 2016 October 7, 2016 October 25, 2016 November 29, 2016 December 3, 2016 November 3, 2016 November 22, 2016 December 22, 2016 January 21, 2017 December 21, 2016 January 10, 2017 February 23, 2017 March 11, 2017** February 10, 2017 February 28, 2017 April 13, 2017 May 6, 2017 April 7, 2017 April 25, 2017 June 8, 2017 June 3, 2017 May 9, 2017 May 24, 2017 July 12, 2017 *The late registration deadline is one week earlier if you are registering by mail. **Regular SAT only. SAT Test Dates 2016-17 (International) Test Date Registration Deadline Online Score Release October 1, 2016 September 1, 2016 October 27, 2016 November 5, 2016 October 7, 2016 November 29, 2016 December 3, 2016 November 3, 2016 December 22, 2016 January 21, 2017 December 21, 2016 February 23, 2017 May 6, 2017 April 7, 2017 June 8, 2017 June 3, 2017* May 9, 2017 July 12, 2017 *SAT Subject Tests only. As you can see from the tables, there are moreSAT test dates inautumn than there are in spring. The College Board staggers the dates like thisto align with college application deadlines. Theseautumn dates essentially offer seniors last-minute opportunities to improve their SAT scores before applying tocollege. The 2016-17 testing year also marked the final year with aJanuary test date.Starting in 2017, an earlier August test date will replaced the January test date. This August test date will not be available internationally. From 2018 onward, however, the March test date will be offered outside the U.S. toadminister the regular SAT (noSAT Subject Tests). Warning: SAT Test Dates May ChangeSign up to Receive Free Updates // Choosing anSAT Test Date: 4 Questions to Ask Yourself Deciding on an SAT test date isn’t easy. But by asking yourself the following four questions, you’ll be able to select the best SAT test date for you in no time! #1: When Are Your College Applications Due? More important than anything else, you should knowexactly when your college application deadlines are - and should therefore choose an SAT test date that'll for sure get your scores to your schools in time. Most regular decision deadlines are around January 1, and most early actiondeadlines areNovember 1 or 15. The College Board sendsout students’ free score reportsto schoolsabout three to five weeks after each test date. (Exactly how many weeks this will take depends on the test date. Refer to the â€Å"Online Score Release† columns in the tables above for more info.) Unfortunately, not all schools process SAT scores immediately upon receiving them. In fact, some schools can takea week to process scores. This means you may have to waitsix or more weeks until your SAT scores are accepted and processed by your schools. And if you'll be ordering additional scorereports, you can expect an even longer waiting periodofaroundseven or eight weeks.Therefore, it's critical you choose an SAT test date well before your deadlines! To help you decide on a test date, we've created an extensive table ofcollege application deadlines (includinglate application deadlines). Thelatest recommended SAT test dates should have little to no trouble getting your scores to your schools in time, whereas the latest possible dates pose a far greater risk ofdelivering your scores late. Remember, if yourschool doesn't receive or process your SAT scores by itsdeadline, your application could bedisqualified, so plan accordingly! College App Deadline Latest Recommended SAT Date Latest Possible SAT Date* October 15 August August November 1 August October November 15 October October November 30 October November December 1 October November December 15 November November January 1 November December January 10-15 December December February 1 December December February 15 December December March 1 December December March 15 December December April 1 December March April 15 December March May 1 March March May 15 March March June 1 March May June 15 March May July 1 May June July 15 May June August 1 June June August 15 June June September 1 June June *These test dates may or may not get your scores to your schools in time, so take caution! #2: Will You Retake the SAT? Another important question to ask yourself iswhether you'll want to retake the SAT should you fail to hit your goal score. Generally, we recommendtaking the SAT two or three times in total: First, as a junior during your fall semester. Second, as a junior during your spring semester. Third, as a senior directly prior to or during your fall semester. If you didn’t take the SAT for the first time in the fall of your junior year, that's OK- just take it as soon as you can, preferably in the early spring. Even in this case, you should still have plenty of time to take the SAT once or twice more, either in the summer (remember, there’s anew August test date!) or in the fall of your senior year. Also, try toavoid scheduling back-to-back test dates. Doing this will only tire you out in the end, as you'll lack sufficient study time in-between tests. I suggest spacing out your test-taking scheduleso you're not taking the SAT more than once a semester. #3: How Long Will You Prep For? Before choosing an SAT test date,calculate how much time you’ll need to studyin order to hit your goal score. A solid SAT study schedule generally laststhree to six monthsand ranges from10 to 150 total study hours, depending on the number of points by which you want to improve yourbaseline score. (A baseline score is the score you get on anofficial SAT practice test before beginningany SAT prep.) Below are our estimates for the number of prep hours required to make the following total point improvements on the SAT: 0-30 point improvement: 10 hours 30-70 point improvement: 20 hours 70-130 point improvement: 40 hours 130-200 point improvement: 80 hours 200-330 point improvement: 150 hours+ As you can see, smaller point improvements require significantly fewer study hours than larger point improvements. But how you allocate these hours is up to you. For example, ifyou’ve got three months before test dayand want to improve by 100 points (40 study hours), you could study for a half hour every dayor for three and a half hours every weekend. Ultimately,you decide how to arrange your study schedule- justtry not towear yourself out! #4: Are There Any Conflicts You’ll Need to Work Around? Finally, don't choosean SAT date that'll conflict with any major commitments you have. Take time to ask yourself: do you have any plans you absolutely can't reschedule? Are you currently preparing for a school play or a sports tournament?When are yourAP exams? Be sure you consider the time leading up to a test date and not just the test date itself.Ideally, you'll haveplenty of time to prep for the SAT in the months leading up to it, so look for datesthat aren't surrounded by tons of activities and events. Remember, overwhelming yourself is the last thing you should be doing before the SAT! What's Next? Curious about SAT test dates for other years?We've got articles onSAT test dates for 2015-2016 andprevious years and the current year. We also offer a handy guide tofuture SAT test dates with projections for the next three years! Once you've decided on an SAT test date, your next step is to register for it! Read our comprehensive guideto learn how to sign up for a test date, select a test center, and pay for the exam. Ready to get your best SAT score ever? Read the pros and cons of possible prep methodsinour free ebook. And if you're aiming for a perfect score, our resident SAT expert will teachyou everything you need to know, so you, too, can achieve a 1600 on test day! Want to learn more about the SAT but tired of reading blog articles? Then you'll love our free, SAT prep livestreams. Designed and led by PrepScholar SAT experts, these live video events are a great resource for students and parents looking to learn more about the SAT and SAT prep. 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